News & Media

For Immediate Release
Running Start Non-Profit Offers Women a New Lease on Life Through Running
Colorado-based program pairs Beginners and Mentors in a transformative running experience

Boulder, Colo. (January 1, 2019) – Colorado-based 501(c)(3) non-profit organization Running Start is growing exponentially in 2019. Conceived in 2010 as a resource to help women overcome serious health and fitness barriers, Running Start eventually outgrew its place as an extension of Skirt Sports and in 2016 it became an official, independent non-profit with the goal of growing as big as demand requires.

Women apply to participate in a 12-week 5k training program with the goal of finishing their first 5k on June 2nd at the Colorado 13er, 5k & 10k in Louisville, Colorado. 120 Beginners will be accepted and paired with their very own Personal Motivator. Personal Motivators are not required to be coaches or elite runners; they are women who have found courage, strength, and confidence through the life-changing power of sport and want to pay it forward. Beginners are given all the resources they need to complete their 5k, including running shoes from Newton Running, a hydration pack from Ultimate Direction, headwear from BOCO Gear, and a sports bra and running apparel from Skirt Sports. Notably, these are all local Colorado brands.

The goal of Running Start is to educate, motivate, and transform the lives of women by giving them everything they need to learn a new life skill and giving them permission and a reason to dedicate the time to create important new habits. “Running Start was created to encourage a long-term approach toward health & fitness,” says Running Start President Nicole DeBoom. “We do not require women to meet weekly, because we feel that if they are forced to adhere to a difficult schedule during the 12 weeks of training, it may not be realistic for them to continue it afterward. Instead, we want women to understand how to include training in their everyday lives so they are more likely to continue after they graduate.”

Beginners are women facing serious barriers that have caused them to become stuck in some aspect of their lives. Barriers may include addiction, depression, loss of a child or loved one, prison time, chronic pain, disease, assault, and more. Personal Motivators are women who understand the power of including running and fitness in their lives and want to help another woman discover that power.

Applications are open until January 27 for both Beginners and Personal Motivators who live near the Front Range from South Denver to Fort Collins. Requirements: $15 commitment fee, attendance at two meetings and the graduation 5k on June 2, and the desire to change your life.

Applications here for Beginners and Personal Motivators.

Please help spread the word about Running Start by featuring the program and sharing the applications. For media appearances, please contact

Our mission is to provide women with barriers to fitness the confidence, courage and community support they need to change their lives through running.

Media Contacts:
Nicole DeBoom, Board President